Kym Frank | President | Geopath
Kym, a well-respected veteran of the media research industry, was elected TAB President at the 2015 OAAA/TAB Conference. This April, she announced that should would be leading the organization through a full rebrand under the new name, Geopath. Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-art audience location measurement, insights, and market research innovation.
Kym has 20 years of media research experience, deriving insights from quantitative and qualitative custom research, syndicated resources and big data. Kym’s agency and business consulting background provide her a thorough understanding of how advertising can drive business results. Her recent work leading the Client Solutions team at Symphony Advanced Media included ground-breaking cross-platform media measurement, including mobile, digital, television, radio and GPS technology.
Previously, she held leadership research positions at ZenithOptimedia, FTI Consulting, and CBS Television Distribution.
Kym is excited about the opportunities available to the out of home industry through the use of big data and looks forward to “powering a smarter OOH marketplace” at Geopath.